Our story and mission

Hi, Welcome to Wilderness Lab!

I'm Zeinab and I'm so glad you're here.

Wilderness Lab started back in 2011 in Tasmania, from a passion for perfumery and blending the scents. It began from the local market stall and evolved into an e-commerce and wholesale business serving customers across Australia and internationally. When I became the owner, I fell in love with the brand's values and vision and have been committed to ensuring every product reflects our dedication to sustainability, ethical sourcing, and genuine natural wellness.

We are committed to doing things the right way. Every product in our range, from perfume balms, lotion bars and beyond, is formulated to be free from harsh chemicals and only use naturally derived ingredients that we stand behind. Our ingredients are mainly locally sourced with a particular focus on Tasmanian-grown oils including lavender, calendula, peppermint, olive, and hemp seed, ensuring both ethical and safe formulations that truly nourish your body and mind.

We are passionate about environmental conservation and animal advocacy which drives every decision we make, from eliminating plastic in our product packaging and shipping materials to creating in-store displays that reflects this value.